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BYD’s Electric Vehicle Roadmap

Yan Gong; Qiong Zhu;

商品編號:9B17M056
出版日期:2017/04/21
再版日期:2017/04/21
商品來源:Ivey
商品主題:Entrepreneurship; General Management/Strategy; International Business
商品類型:Case (Pub Mat)
涵蓋議題:Electric vehicle;low-cost research and development;low-cost manufacturing;reverse engineering;vertical integration;dual-mode electric;Warren Buffett
難易度:5 - MBA/Postgraduate
內容長度:12 頁
地域:China
產業:Manufacturing;
事件年度:2015

BYD Company Limited (BYD), a Chinese firm that started as a battery manufacturer, produced its first gasoline-fuelled vehicle in 2005. In 2008, BYD then launched its first electric vehicles based on its advantages in battery technology and experience in low-cost research and development. The company expected to gain a strong presence in the automotive market with these electric vehicles; its goal was to secure its place as China’s largest auto manufacturer by 2015, and the world’s largest by 2025. By February 2015, sales of one of BYD’s new energy vehicles, the Qin, accounted for 32 per cent of total new energyvehicle sales in China that month. Yet BYD was ranked 15th among China’s passenger vehicle companies. How could the company climb to number one in terms of sales volume?

教學手冊:8B17M056;
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