Xiaomi: Entering International Markets

Miao Cui; Yan Zhao; Sitara Aziz; Mimi Xiao;

商品編號：9B17M045
出版日期：2017/04/21
再版日期：2017/04/27
商品來源：Ivey
商品主題：Entrepreneurship; General Management/Strategy; International Business
商品類型：Case (Pub Mat)
涵蓋議題：internationalization;entry mode;smartphone
難易度：5 - MBA/Postgraduate
內容長度：12 頁
地域：India; Taiwan; China; Hong Kong
產業：Information; Media & Telecommunications;
事件年度：2016

After recognizing numerous opportunities in the global market, Xiaomi Technology Corporation Ltd. (Xiaomi), based in Beijing, charted its overseas market strategy in 2013. However, opportunities came with challenges, and during the internationalization process, Xiaomi encountered many problems. By 2016, after three years of hard work, Xiaomi had gained more experience than profits. Compared with Xiaomi’s domestic success, Xiaomi’s internationalization strategy was unsatisfactory. How could Xiaomi meet its international goals? Should it establish international strategic alliances, develop its firmware operating system, or consider other options?

教學手冊：8B17M045;
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