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Reliance Jio: Revolutionizing Indian Telecom

Tripti Ghosh Sharma; Arcot Ravi Praveen; Libin Joshua; Ashish Tiwari; Alankrita -;

商品編號:9B17M043
出版日期:2017/03/14
再版日期:2017/03/14
商品來源:Ivey
商品主題:General Management/Strategy
商品類型:Case (Pub Mat)
涵蓋議題:telecommunications;innovation;disruption;sustainability of a business model;competitive dynamics
難易度:5 - MBA/Postgraduate
內容長度:19 頁
地域:India
產業:Information; Media & Telecommunications;
事件年度:2016

Reliance Industries Limited entered the Indian telecommunications industry by launching Reliance Jio Infocomm, which offered high-speed, fourth-generation data services. Its business strategy was to provide integrated access to information, entertainment, and commerce at high speed and low prices. Despite the competitive landscape and various other challenges, the company was optimistic that it could acquire 100 million customers in 100 days. This ambitious target could be achieved through consistent marketing offerings and efforts driven by robust analytics. Could the company’s innovative business model revolutionize the industry?

教學手冊:8B17M043;
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