COLIN Co.: New Product Development
商品編號：9B17D024
出版日期：2017/12/05
再版日期：2019/01/09
商品來源：Ivey
商品主題：International Business; Operations Management
商品類型：Case (Field)
涵蓋議題：project management;outsourcing;supplier selection;quality management
難易度：5 - MBA/Postgraduate
內容長度：9 頁
地域：China
產業：Manufacturing;
事件年度：
COLIN, a producer of garment care products headquartered in Santa Barbara, California, was working with a large U.S. retailer to produce the Bristol, an innovative garment steamer that the retailer wanted to launch for the 2017 U.S. Thanksgiving season. To meet that deadline, COLIN would have one month less than was typically needed to launch a new product. This launch date left COLIN with limited time for research and development, manufacturing, and marketing. Several managers at COLIN met to discuss the project, including how to choose the suppliers, whether to continue with an original equipment manufacturer model or move to an original design manufacturer model, how to ensure the product could be launched on time, and whether to use any of COLIN’S own core technologies. To make their decision, the managers needed to analyze several complicated issues.
教學手冊：8B17D024;
補充材料：