您選擇的商品

Tetra Pak: Creating a Recycling Chain in China

Yu Gong; Fu Jia; Steve Brown;

商品編號:9B17D020
出版日期:2017/11/21
再版日期:2017/11/21
商品來源:Ivey
商品主題:Operations Management
商品類型:Case (Field)
涵蓋議題:sustainable supply chain management;multi-tier supply chain;supply chain leadership;supply chain learning
難易度:4 - Undergraduate/MBA
內容長度:10 頁
地域:China
產業:Manufacturing;
事件年度:2016

In early 2016, the newly appointed recycling planning coordinator for an industry-leading food packaging and processing company, Tetra Pak International SA (Tetra Pak), was reviewing his company's recent success in creating a recycling chain in China. By 2015, Tetra Pak China had successfully created a recycling chain system, increasing China’s recycling rate from almost zero in 2004 to 28 per cent. It had done so by following a four-stage process: scanning the recycling market, building awareness and selecting partners, creating recycling capacity, and securing the recycling capacity. While the recycling planning coordinator was pleased with this recent success, he knew that questions remained: How could Tetra Pak continuously motivate recyclers to grow? How could Tetra Pak support recycling activities to achieve an even higher recycling rate? How could Tetra Pak achieve its recycling targets without much financial support?

教學手冊:8B17D020;
補充材料: