您選擇的商品

Roaring Dragon Hotel: Problems Adapting to the Chinese Market Economy

Stephen Grainger;

商品編號:9B17C049
出版日期:2017/12/22
再版日期:2017/12/19
商品來源:Ivey
商品主題:Entrepreneurship; International Business; Organizational Behaviour/Leadership
商品類型:Case (Field)
涵蓋議題:culture;privatization;competition
難易度:4 - Undergraduate/MBA
內容長度:6 頁
地域:China
產業:Accommodation & Food Services;
事件年度:2017

Between 1999 and 2017, the Roaring Dragon Hotel (RDH) evolved from a state-owned enterprise (SOE) into a modern, market-driven 5-star accommodation provider, experiencing a combination of market economy and privatization forces. Its initial operations under the new status progressed from the poor performance and management practices of China’s planned economy to a portfolio of operational and strategic reforms that saw it become semi-privatized in 2005, and a fully privatized 5-star accommodation provider by 2017. On the surface, this model of evolution would make any Chinese national proud. However, what was perceived from the outside did not necessarily reflect what was occurring within. Market evolution had produced complex challenges related to employee loyalty, competition, internal resistance to change, promotion prospects, management, and the continuation of questionable practices. What changes should management make in the second half of 2017 to continue the hotel’s transition to a modern global hotel, turn around its declining revenue, and improve its competitive outcomes?

教學手冊:8B17C049;
補充材料: