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Balancing Engagement and Innovation at Bharat Petroleum

Snehal Shah; Noel Machado; Jyoti Gouda; Vasudha Agarwal;

商品編號:9B17C015
出版日期:2017/04/21
再版日期:2017/04/21
商品來源:Ivey
商品主題:International Business; Organizational Behaviour/Leadership
商品類型:Case (Field)
涵蓋議題:public sector;culture change;innovation;feedback;oil
難易度:5 - MBA/Postgraduate
內容長度:10 頁
地域:India
產業:Manufacturing;
事件年度:2000

Since 2000, Bharat Petroleum Corporation Limited, a global Fortune 500 petroleum company largely owned by the government of India, had institutionalized an internal competition called IDEAS. Each year, several employees participated by submitting their innovative ideas to the competition. Many of these innovations involved significant savings and/or improvements. However, by 2015, a degree of fatigue had set in. Was IDEAS an innovation engine or a tool for employee engagement? How could the competition be transformed so that it delivered more for the employees and the organization?

教學手冊:8B17C015;
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