Working Cross Culturally: Forget "Business as Usual"
商品編號：9B17C013
出版日期：2017/03/31
再版日期：2017/03/31
商品來源：Ivey
商品主題：International Business; Organizational Behaviour/Leadership
商品類型：Case (Gen Exp)
涵蓋議題：cross-cultural;networks;leadership;preparation
難易度：4 - Undergraduate/MBA
內容長度：8 頁
地域：Russia; United States
產業：Other Services;
事件年度：2006
In 2006, Sophia Tannis, a 36-year-old professional with the U.S.-based multinational company CPA Solutions (CPA), who had worked internationally for many years, was asked by an influential leader at corporate headquarters in the United States to inject herself into a business-critical situation in Moscow. An established local competitor had been using various methods to damage CPA’s reputation in Moscow, and Tannis had to decide between employing the usual approaches expected by her leaders—involving the courts, media, and outreach to customers—or taking a more informal, relationship-based approach, as her Moscow-based counterpart encouraged. Tannis had to make a choice that could impact the company’s credibility, and she had to choose between strategies that were successful in North America and Europe and those proposed by her local advisors.
教學手冊：8B17C013;
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