SAPMER: Strategic Growth and Its Financial Implications
商品編號：9B17B006
出版日期：2017/03/24
再版日期：2017/03/24
商品來源：Ivey
商品主題：Accounting; Entrepreneurship; International Business
商品類型：Case (Field)
涵蓋議題：financial analysis;fishing;tuna;value enhancement;value chain;niche market
難易度：5 - MBA/Postgraduate
內容長度：12 頁
地域：France
產業：Agriculture; Forestry; Fishing and Hunting;
事件年度：2007
SAPMER SA was a Southern Ocean fishing company started by three Reunion Island entrepreneurs with one ship in 1947. The company grew from an entrepreneurial venture to a corporate acquisition, then back to a beloved family business not expected to make much money. But in 2006, SAPMER SA tested the waters with a new tuna venture. The venture was successful, but the company saw a better long-term opportunity in occupying a niche position. SAPMER SA launched a strategic rebirth with a five-year plan to develop a new segment: super-frozen tuna fishing and processing in the Indian Ocean, addressing premium Asian markets in sashimi, tataki, and tuna loins and steak. SAPMER SA’s strategy resulted in strong performance, but in early 2013, when examining the financial records and the terms for purchasing newly acquired ships, the owner could see challenges ahead. To manage the challenges, the owner needs to know the reason for the improvement in return on equity, what potential problems could be identified from a DuPont analysis of the financials, and what bottlenecks to anticipate in the coming years.
教學手冊：8B17B006;
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