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Sante Au Naturel: Healthy to the Core

Robert Mackalski; Marc Ducusin;

商品編號:9B17A069
出版日期:2017/12/21
再版日期:2020/01/27
商品來源:Ivey
商品主題:Entrepreneurship; Marketing
商品類型:Case (Field)
涵蓋議題:segmentation;differentiation;natural products;health foods
難易度:1 - Introductory
內容長度:7 頁
地域:Canada
產業:Health Care Services;
事件年度:2017

Sante Au Naturel was a natural health boutique in Montreal’s downtown core. The company was off to a strong start in a growing market, but as its best-selling products became more mainstream, large retailers were entering the market, stealing customers, and driving down margins. In early 2017, Sante Au Naturel's owner reflected on further differentiation of her offering and targeted marketing; she wanted to improve her marketing mix to grow sales and protect margins.

教學手冊:8B17A069;
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