MTS India: Organic Growth, Partnership, or Exit?
商品編號：9B17A021
出版日期：2017/04/20
再版日期：2017/04/20
商品來源：Ivey
商品主題：International Business; Marketing
商品類型：Case (Field)
涵蓋議題：international marketing;strategic management;service branding;telecommunications;mobile services;phones
難易度：5 - MBA/Postgraduate
內容長度：12 頁
地域：India; Russia
產業：Information; Media & Telecommunications;
事件年度：2015
In June 2015, Mobile TeleSystems (MTS) India was considering its future in the Indian telecom market. MTS India, a global telecommunications (telecom) brand, had been operating in the country since March 2009. It had gone through difficult phases marked by India’s regulatory regime and the global economic crisis. Although the Indian telecom market had immense potential, MTS India’s success was stifled by a lack of telecom resources and in the inability to successfully manage the macro environment. Over the years, the company had adopted multiple strategies to drive business growth. However, due to the incompatible telecom ecosystem, including technology and devices, the company was not able to achieve its intended objectives in India. The chief executive officer was evaluating several strategic options in light of intense competition and a geopolitical crisis faced by MTS India’s parent company in Russia.
教學手冊：8B17A021;
補充材料：