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Enbridge: Looking Toward the Future

Fernanda Lorenzetti Alves; HangXing Ma; Irene Herremans; Cameron Welsh;

商品編號:9B16M025
出版日期:2016/02/25
再版日期:2016/02/22
商品來源:Ivey
商品主題:General Management/Strategy
商品類型:Case (Field)
涵蓋議題:Sustainability plan, Reduction of GHG emission, land disturbance, renewable energies, CO2 emissions, carbon footprint, power, risk management
難易度:4 - Undergraduate/MBA
內容長度:15 頁
地域:Canada; United States
產業:Utilities;
事件年度:2012

In 2009, Enbridge announced the Neutral Footprint program to enhance its social licence to operate, increase its corporate responsibility, and in turn improve its corporate reputation through good performance. The program also gave Enbridge an opportunity to provide information about its financial and non-financial performance. By the end of 2012, Enbridge had suffered from unfavourable publicity due to oil spills. It also encountered a great deal of opposition against its proposed Northern Gateway pipeline project. The company’s situation was further complicated by the retirement of its chief executive officer who had started the Neutral Footprint program. Enbridge’s new chief executive officer and president needed to be convinced of the benefits of the Neutral Footprint program, most of which were difficult to quantify. Would the project be cancelled, continue as is it was, or become even more engrained in Enbridge’s culture?

教學手冊:8B16M025;
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