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RBC Mobile Wallet

Nicole R.D. Haggerty; Binny Samuel; Ramasastry Chandrasekhar;

商品編號:9B16E008
出版日期:2016/05/05
再版日期:2016/06/08
商品來源:Ivey
商品主題:Information Systems
商品類型:Case (Field)
涵蓋議題:mobile payments;information security;digital innovation;cloud
難易度:5 - MBA/Postgraduate
內容長度:10 頁
地域:Canada
產業:Finance and Insurance;
事件年度:2012

In October 2012, the executive vice-president (EVP) at the Royal Bank of Canada (RBC), Canada's leading bank, faced managerial dilemmas with regard to the launch of a mobile wallet. RBC had developed a cloud-based application that differed from industry standard SIM card–based payment methods. The EVP was evaluating areas of contrast between the two models as part of arriving at a decision. There was likelihood that the cloud solution was disruptive. But would it become the dominant solution? Would it give RBC a first-mover advantage among its peers?

教學手冊:8B16E008;
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