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East versus West: Armada India's Ingenious Approach to HRM

Sangeeta Goel;

商品編號:9B16C016
出版日期:2016/05/26
再版日期:2016/05/26
商品來源:Ivey
商品主題:International Business; Organizational Behaviour/Leadership
商品類型:Case (Field)
涵蓋議題:cross-cultural competence;intercultural sensitivity;Asian style of management;spirituality and management
難易度:5 - MBA/Postgraduate
內容長度:10 頁
地域:India
產業:Manufacturing;
事件年度:2010

In 2010, when India opened up its defence sector to private manufacturers, Armada India set up a factory in West Bengal. However, the factory faced issues of low productivity, delivery delays, and high rejection rates. A quirky new general manager of maintenance applied Buddhist philosophy to his human resource management practices. The workers, who until then had felt unimportant, now felt happy and engaged as they adopted the manager’s ideas, which appealed to their local psyche. Strong results were seen in terms of improved production, productivity, and morale. However, senior managers had significant global expansion plans and were wary of this general manager’s unorthodox management style. They hired a highly qualified, U.S.-educated human resource (HR) executive who scoffed at the “unsophisticated” practices of the manager and sought to change them, despite their success. What was the manager to do? Was the new HR executive justified in trying to impose more traditional business methods?

教學手冊:8B16C016;
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