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The Children's Place, Inc.: Challenges in a Post-Rana Plaza World

Ram Subramanian;

商品編號:9B15M062
出版日期:2015/06/10
再版日期:2015/06/10
商品來源:Ivey
商品主題:General Management/Strategy; International Business
商品類型:Case (Library)
涵蓋議題:Supply chain transparency;competitive positioning;social responsibility;global value chain
難易度:4 - Undergraduate/MBA
內容長度:12 頁
地域:United States
產業:Retail Trade;
事件年度:2014

The Children’s Place was a New Jersey-based specialty retailer of apparel and accessories for children up to age 12. Starting in fiscal 2013, the company was moving from a clearance-centre model, where it sold a variety of national brands, to a made-for-outlet model that emphasized its own brands. This was necessitated by intense price competition in its market. The new strategy involved developing, coordinating and controlling its own global apparel value chain. When the Rana Plaza building in Dhaka, Bangladesh collapsed on April 24, 2013, killing and injuring a large number of workers, products destined for The Children’s Place were found in the debris. The adverse publicity that ensued meant that the company’s top management had to re-evaluate its strategy. What should be their response?

教學手冊:8B15M062;
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