The Entrepreneur's Dilemma: Alibaba, Tencent and Amazon as e-Commerce Platforms
商品編號：9B15E015
出版日期：2015/08/13
再版日期：2015/08/14
商品來源：Ivey
商品主題：Entrepreneurship; International Business; Information Systems
商品類型：Case (Field)
涵蓋議題：e-marketplace;China
難易度：4 - Undergraduate/MBA
內容長度：20 頁
地域：China
產業：Information; Media &; Telecommunications;
事件年度：2011
A nascent women’s apparel online store on Tmall, China's largest business-to-consumer retail platform operated by Alibaba Group, was just beginning to establish itself on the online market utilizing the tools and services provided by Tmall to develop and operate its business. Within four months after the business was launched, Tmall unexpectedly released a new policy which significantly increased the annual service fee and cash deposit for individual stores. This new policy, which was to come into effect in less than three months following the announcement, could render the business of small- and medium-sized e-commerce stores, such as the new women’s apparel start-up, on Tmall unprofitable. The management team of the fledgling clothing business had to reconsider whether to renew their contract with Tmall or transfer their store to one of the alternative online platforms, such as Alibaba Group's Taobao Marketplace, Tencent Group’s Shop.QQ or Amazon.com’s Amazon.cn.
教學手冊：8B15E015;
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