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WestJet Airlines: Information Technology Governance and Corporate Strategy

Malcolm Munro; Sharaz Khan;

商品編號:9B13E020
出版日期:2013/07/25
再版日期:2017/03/06
商品來源:Ivey
商品主題:General Management/Strategy; Information Systems
商品類型:Case (Field)
涵蓋議題:Information technology governance;corporate strategy;Canada
難易度:4 - Undergraduate/MBA
內容長度:13 頁
地域:Canada
產業:Transportation and Warehousing;
事件年度:2011

WestJet Airlines grew from a startup regional carrier in 1996 serving five Western Canadian cities to an international airline with more than 80 destinations and 9,000 employees by 2011. In a strategic move to implement code sharing and several other strategic IT applications to enhance WestJet's competitiveness, the CEO and his executive team hired an experienced and highly successful CIO to bring WestJet up to par with other airlines. The new CIO was asked by WestJet to assess its IT competence as part of a corporate drive to gain competitive advantage by delivering innovative guest services. The executive saw IT as the key to WestJet achieving its ambitions and corporate growth so formulated an ambitious plan to restructure the IT organization. But certain senior IT staff members, some of whom had been with the company since the beginning and had played a major role in developing the existing systems, believed the plan was ill advised and unworkable. The executive had to convince both senior management and the IT group that implementing the new IT governance model was essential if WestJet hoped to achieve its strategic goals.

教學手冊:8B13E020;
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