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Aradia Fitness London

Elizabeth M.A. Grasby; Jaclyn Cairns;

商品編號:9B13B009
出版日期:2013/04/19
再版日期:2014/04/23
商品來源:Ivey
商品主題:Accounting; Marketing
商品類型:Case (Field)
涵蓋議題:Marketing mix;sales promotion;new products;advertising;brand position;Canada
難易度:1 - Introductory
內容長度:12 頁
地域:Canada
產業:Arts; Entertainment; Sports and Recreation;
事件年度:2012

The owner of Aradia Fitness London had just completed her TRX suspension training instructor’s course and was contemplating how she could bring the TRX suspension program to her fitness studio. TRX suspension training utilized suspension equipment aided by gravity and body weight as a way to increase strength and flexibility. The owner knew the TRX program would be a perfect complement to her studio’s classes, but she was unsure how best to implement the new program. She had some big decisions to make regarding the marketing plan and operational details for this new class.

教學手冊:8B13B009
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