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Hon Chuan Group: In-house Supplier of Beverage Packaging Materials

Shih-Fen Chen; Chiung-Hui Tseng

商品編號:9B12M078
出版日期:2012/08/13
再版日期:2012/08/13
商品來源:Ivey
商品主題:Entrepreneurship; General Management/Strategy; International Business; Operations Management
商品類型:Case (Field)
涵蓋議題:Outsourcing Relationship; Vertical Integration; Production Setup; Supply Chain Management; Taiwan
難易度:4 - Undergraduate/MBA
內容長度:16 頁
地域:Taiwan
產業:Manufacturing
事件年度:2011

Hon Chuan, a leading producer of polyethylene terephthalate (PET) bottles in Taiwan, has developed a unique production setup to serve its Asian clients. The company has established production facilities at clients’ sites, using its in-house, in-line operation, which has won over beverage companies across Asia. This new operation model allows beverage companies to reap the advantages of outsourcing without incurring any related drawbacks. The beverage companies enjoy the benefits of vertical integration without bearing the associated costs. The case highlights this operational innovation, which helped Hon Chuan grow from a small family-owned business serving mostly Taiwanese clients to a publicly traded company controlling dozens of production plants across Asia.

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