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Apple B

Mary M. Crossan; William Watson;

商品編號:9B12M028
出版日期:2012/03/05
再版日期:
商品來源:Ivey
商品主題:Entrepreneurship; General Management/Strategy; International Business; Organizational Behaviour/Leadership
商品類型:
涵蓋議題:Leadership;Innovation;Strategy;United States
難易度:4 - Undergraduate/MBA
內容長度:13 頁
地域:United States
產業:Information; Media &; Telecommunications;
事件年度:Hist

The Apple A and B cases provide two perspectives on the evolution of Apple and are designed to evoke debate about models of strategy, organization and leadership.

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