您選擇的商品

A Non-Traditional Female Entrepreneur (B) (Traditional Chinese version)

W. Glenn Rowe; Yeh-Yun (Carol) Lin;

商品編號:9B11MT17
出版日期:2012/03/19
再版日期:
商品來源:Ivey
商品主題:General Management/Strategy
商品類型:Translation
涵蓋議題:Relocation of a business;Non-traditional female entrepreneur;Growth Plan;Succession Plan;CNCCU/Ivey
難易度:4 - Undergraduate/MBA
內容長度:2 頁
地域:Taiwan
產業:
事件年度:2009

This is a supplement to 9B11M016.The president and founder of New Deantronics (ND), launched her sales office in San Francisco, California, in 1985 and then set up her factory in Taiwan in 1987. Without any technical background or prior experience, through her system of management strategy and management philosophy, the president built ND's reputation as a trusted manufacturer and developer of medical devices. All ND products were directly exported to large global health-care companies, including Philips Medical Systems, Johnson & Johnson, and Covidien. With the rapid increase in Liu's business, the need for expanding production capacity became increasingly urgent. Sitting in her office in early 2009, the president knew that she could no longer postpone her decision to relocate. Several options were presented to her, and the factors that influenced her decision included considerations about the supply of quality human resources, geographical convenience, the willingness of her current employees to relocate, affordability, and the possibility for future expansion. The president pondered what would be the best bet.

教學手冊:
補充材料: