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Privacy Issues and Monetizing Twitter

Deborah Compeau; Nicole R.D. Haggerty; Shady Fraiha

商品編號:9B11E002
出版日期:2011/03/07
再版日期:2011/04/15
商品來源:Ivey
商品主題:Entrepreneurship; International Business; Management Science
商品類型:Case (Library)
涵蓋議題:Information Systems;Business and Society;E-Business Models;Privacy Issues
難易度:4 - Undergraduate/MBA
內容長度:17 頁
地域:United States
產業:Miscellaneous Services
事件年度:2010

It was early 2010, and the Twitter Trio, the founders of Twitter, were faced with a changing market situation and a pressure to make money. Twitter was a free service that had been operating without a viable business plan since 2006. In early 2010, Twitter was still not making enough money and it was time Twitter showed real return on investment. The trio had to decide on a business model that was competitive. There was a data mining project that could bring all the funds Twitter needed to stay in business, make profit and compete with others. However, the founders were concerned that this project might be perceived to intrude on users' privacy, even in a company that was founded on the basis of sharing information publicly.

教學手冊:8B11E002
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