KKBOX (Simplified Chinese version)
商品編號：9B11DC12
出版日期：2012/02/27
再版日期：
商品來源：CNCCU/Ivey
商品主題：Operations Management
商品類型：Translation
涵蓋議題：Cloud-based Digital Music Service, Service Excellence Model, Service Internationalization, Service Value Network Design, Value Co-creation Interactions
難易度：5 - MBA/Postgraduate
內容長度：13 頁
地域：Taiwan, Hong Kong, Japan, China
產業：Information; Media &; Telecommunications
事件年度：2011
The case describes the strategic internationalization options of a digital music service provider, KKBOX.com, based in Taiwan. KKBOX was the first independent profitable digital music service provider in the world. There were several factors contributing to the profitability of KKBOX. Looking for growth, service internationalization has made KKBOX increase their involvement in international operations adapting its strategy, resources and structure. The strategies included content based path, technology platform path or new service path. Though there were good reasons to pursue each one in depth, it was vital to prioritize to understand what was negotiable and what was core when going across boarders to build a sustainable and strong brand of KKBOX.
教學手冊：8B11D012
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