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Healthy Life Group

Elizabeth M.A. Grasby; Ian Dunn;

商品編號:9B11B009
出版日期:2011/06/21
再版日期:2014/04/28
商品來源:Ivey
商品主題:Accounting; Entrepreneurship; Introductory Business
商品類型:Case (Field)
涵蓋議題:Food and Drug;Forecasting;Feasibility Analysis;Distribution;Health Supplements
難易度:1 - Introductory
內容長度:7 頁
地域:Canada
產業:Retail Trade;
事件年度:2010

An entrepreneur and her father have purchased exclusive Canadian distribution rights to Nutrifusion, a new health supplement that provides servings of fruits and vegetables when added to a variety of foods. They are contemplating launching Healthy Life Group, a company to market and distribute Nutrifusion in Canada. They want to evaluate the product’s financial feasibility for the company’s first year of operations, ending December 31, 2011. If the financials look favourable and the business plan seems feasible, the father and daughter will proceed with the new venture.

教學手冊:8B11B009
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