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Hopax (A)

Jean-Louis Schaan; Yung-Chien Lou

商品編號:9B10M004
出版日期:2010/03/22
再版日期:2010/03/26
商品來源:CNCCU/Ivey
商品主題:Entrepreneurship; General Management/Strategy; International Business
商品類型:Case (Pub Mat)
涵蓋議題:Judo Strategy;Intellectual Property Litigation;Global Strategy;Competitive Strategy
難易度:4 - Undergraduate/MBA
內容長度:12 頁
地域:Taiwan
產業:Miscellaneous Retail
事件年度:2008

The three-case series is about how a medium-sized Taiwanese company approached competition with 3M in global markets. The series covers a 14-year period. The A case starts in 1994, when 3M decides to launch a lawsuit against companies (including Hopax) selling repositionable notes that compete with 3M's highly successful Post-It notes in the United States. How should Hopax respond? The B case explains that, unlike the other players, Hopax decides to fight in court. Staples, Hopax's largest customer in the United States, decides to cancel its contract. What should Hopax do now? The C case recounts the events that follow until 2008 and explains how the company applies principles of "judo strategy" to become the second largest supplier of repositionable notes in the world. The series allows students to explore options to smaller innovative companies as they try to compete in global markets with large, resource-rich, players who do not hesitate to use courts to try to eliminate their smaller competitors.

教學手冊:8B10M04
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