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Giant Inc.: Formation of the A-Team

Chwo-Ming (Joseph) Yu; Paul W. Beamish

商品編號:9B09M044
出版日期:2009/05/25
再版日期:
商品來源:CNCCU/Ivey
商品主題:General Management/Strategy; International Business
商品類型:Case (Field)
涵蓋議題:Learning;Competitive Strategy;Alliances;Networks;Location Strategy
難易度:4 - Undergraduate/MBA
內容長度:10 頁
地域:Taiwan
產業:Miscellaneous Manufacturing Industries
事件年度:2006

This case describes the history and activities of the A-Team, a major alliance of bicycle assembly firms and parts suppliers in Taiwan, which was created in 2003. A strategic alliance with competitors posed challenges. For the A-Team, it was more complicated because the alliance was between both competing bicycle assembly firms and between parts suppliers. By 2006, progress had been made in making the alliance work but the senior executives were wondering what they could do to ensure future progress. The case can be used in a strategy module or course on alliances/joint ventures in a section examining the competition versus cooperation challenge.

教學手冊:8B09M44W
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