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Container Transportation Company

Peter C. Bell; Bai Xiaodong; Michael Zhang;

商品編號:9B08E005
出版日期:2008/03/11
再版日期:2011/11/09
商品來源:Ivey
商品主題:Management Science; Information Systems
商品類型:Case (Field)
涵蓋議題:Revenue Management;Transportation;Pricing
難易度:4 - Undergraduate/MBA
內容長度:4 頁
地域:Korea
產業:Transportation and Warehousing;
事件年度:2007

The regional manager of the Container Transportation Company, and his colleagues were looking for a new strategy to allocate containers for transportation from Korea and China to the Middle East. All the business departments had been challenged by top management to optimize their revenues and profit. The regional manager wondered whether he could improve pricing or apply other revenue management techniques to enhance revenues without negatively affecting customer service.

教學手冊:8B08E05
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