Substantial research studies have shown that the growing globalization of many industries has led many U.S.-based companies to open facilities overseas. In the process of opening these foreign-based subsidiaries, researchers have counselled U.S. companies to adopt many local customs and policies to increase their probability of success in these new locations. During this same time period, many foreign-owned companies have moved into the United States and either purchased existing facilities or started new operations. The purpose of this study is to investigate how a non-American company (Toivonen) has adapted to operate in the United States. This exploratory research attempts to assess the role of the parent company culture in the day-to-day operations of the American subsidiary.
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