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Black Fly Beverage Company Inc.

John S. Haywood-Farmer; Julie Harvey Gosse;

商品編號:9B07D003
出版日期:2007/01/30
再版日期:2014/03/14
商品來源:Ivey
商品主題:Entrepreneurship; Operations Management; Introductory Business
商品類型:Case (Field)
涵蓋議題:Capacity Analysis;Consumer Analysis;Tradeoff Analysis;Production Management/Control
難易度:1 - Introductory
內容長度:5 頁
地域:Canada
產業:Manufacturing;
事件年度:2005

The owners of Black Fly Beverage Company consider the viability of expanding their product-line after less than a year in operation. Since its start-up earlier the same year, sales of the company's original cranberry-blueberry vodka cooler had climbed steadily. Impressed with their early success, the owners wonder whether they should take advantage of their new brand's momentum and invest in the production of a second product.

教學手冊:8B07D03
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