您選擇的商品

Living Arts Centre of Mississauga: Condensed version

Michael R. Pearce

商品編號:9B02A027
出版日期:2003/02/06
再版日期:
商品來源:Ivey
商品主題:Marketing
商品類型:Colour Case
涵蓋議題:Marketing Planning;Market Analysis;Arts Administration
難易度:4 - Undergraduate/MBA
內容長度:25 頁
地域:Canada
產業:Amusement and Recreation Services
事件年度:1996

The marketing director of a major multicultural arts and entertainment complex is reviewing many different market studies. His challenge lies in how to distinguish the centre's services from other discretionary purchases. He must resolve positioning, programming, communications, and fundraising issues prior to the upcoming launch. (A higher price applies to this case due to colour exhibits.)

教學手冊:8A96A01
補充材料: