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The Greek Cosmobob

Frank Mastrandrea; Richard H. Mimick

商品編號:9A84J001
出版日期:1984/01/01
再版日期:2003/08/12
商品來源:Ivey
商品主題:Entrepreneurship; General Management/Strategy
商品類型:Case (Field)
涵蓋議題:Family-Work Interaction;Strategic Planning;Organization
難易度:1 - Introductory
內容長度:17 頁
地域:Canada
產業:Eating and Drinking Places
事件年度:1999

Mr. Panetta, owner of Cosmo's Restaurants Limited is trying to make some important decisions on the future of his family business. Panetta has the options of not growing, growing by opening a third drive-in/takeout restaurant or by manufacturing and marketing the restaurant's best selling product, the Cosmobob. Originally an in-house product, the Cosmobob was successfully marketed to local restaurants by Panetta, and the demand for the product has outgrown the restaurant's production facilities. Panetta is determined to make a decision in the best interests of his family.

教學手冊:8A84J01
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