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J. Walter Thompson Company Limited & Warner-Lambert Canada Iinc. (Traditional Chinese version)

Peter C. Bell; Philip Elliott

商品編號:9A83ET01
出版日期:2004/12/15
再版日期:
商品來源:Ivey
商品主題:Management Science
商品類型:Translation
涵蓋議題:Statistical Analysis;Advertising Effectiveness
難易度:4 - Undergraduate/MBA
內容長度:7 頁
地域:Canada
產業:Business Services
事件年度:1982

The brand manager for "Brand A" must report to his manager on the outcome of an advertising campaign conducted by J. Walter Thompson Company Limited. J. Walter Thompson's Television Spending/Delivery Analysis report is to be used to evaluate the audience achieved and budget efficiency of the television advertising campaign. (A Microsoft Excel data file is available for use with this case, product 7A83E001.)

教學手冊:8A83E01
補充材料:7A83E001