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C & C Yachts Limited

J. Peter Killing;

商品編號:9A80M006
出版日期:1980/01/01
再版日期:2003/06/02
商品來源:Ivey
商品主題:General Management/Strategy; International Business
商品類型:Case
涵蓋議題:
難易度:4 - Undergraduate/MBA
內容長度:22 頁
地域:Europe
產業:Transportation and Warehousing;
事件年度:

The president of C & C Yachts is frustrated with his company's continuing losses in the European market. He has asked his vice-president of marketing to prepare a recommendation on whether the company should build a plant there. C & C is a well-recognized leader in North American yachting circles and the president appears eager to use the company's skills to penetrate more effectively the European market.

教學手冊:8A80M06
補充材料: