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United Airlines’ Service-recovery Challenge After Reputation Meltdown
作者姓名:Sandeep Puri; Kushal Dev Kashyap; Gaganpreet Singh;
商品類型:Case (Pub Mat)商品編號:9B18A015
出版日期:2018/03/02內容長度:9 頁

In 2017, United Airlines suffered a blow to its corporate reputation throughout the United States and international markets, including China, mainly due to an incident on United flight 3411, in which an airport enforcement officer forcibly dragged a passenger out of a plane. The inadequate public relations reaction following the incident and ineffective crisis management left the company reeling. The company became subject to scathing social media .....more

Unlocking Value At CSX: Responding to Requests from Mantle Ridge
作者姓名:Stephen R. Foerster; Ken Mark;
商品類型:Case (Pub Mat)商品編號:9B18N002
出版日期:2018/02/15內容長度:10 頁

In 2017, hedge fund Mantle Ridge acquired less than 5 per cent of the stock of CSX Corporation (CSX) and made demands for board representation as well as the installation of a new chief executive officer (CEO) of CSX. This new CEO had abruptly resigned from Canadian Pacific (CP) and joined forces with Mantle Ridge at the time the fund announced its activist position in CSX. On February 14, 2017, CSX management announced a special meeting and shareholders’ .....more

Lumni Inc.: Improving Society In A Sustainable Way
作者姓名:Luis Felipe Marti Borbolla; Jose Alfredo Walls Gomez; June Cotte;
商品類型:Case (Pub Mat)商品編號:9B18M011
出版日期:2018/02/14內容長度:11 頁

In June 2017, a journalist was preparing a major news story about Lumni Inc. (Lumni), a company that he wanted to profile in the next issue of his Mexico City–based magazine. Lumni's mission was essentially a social one: to improve the conditions, access, and quality of higher education for young students, especially in Latin America. However, although its mission was originally non-profit, Lumni was not considered a non-governmental organization .....more

Amazon.com: Evolving Into Offline Retail
作者姓名:Won-Yong Oh;
商品類型:Case (Pub Mat)商品編號:9B18M026
出版日期:2018/02/08內容長度:13 頁

In late 2015, Amazon.com, Inc. (Amazon) opened its first brick-and-mortar Amazon Books store in the United States. Amazon had invested heavily in expanding in the United States through new projects, from establishing Amazon Prime Now to setting up Amazon Books and Amazon Go locations. By 2017, a rumour suggested that Amazon might acquire Whole Foods Market Inc., a natural and organic foods supermarket. Could Amazon be as successful in offline retail .....more

Las Vegas Sands Corp: Pricing Game In Vegas
作者姓名:Seok Woo Kwon; Won-Yong Oh;Brooke Miskiman;
商品類型:Case (Pub Mat)商品編號:9B17A067
出版日期:2017/12/21內容長度:12 頁

In 2016, MGM Resorts International announced it would break with the long-standing tradition of providing free parking on the Las Vegas Strip. Other Las Vegas resort companies, including Caesars Entertainment and Wynn Resorts, soon followed suit. Las Vegas Sands Corp. owned the Venetian Resort Hotel Casino, the Palazzo, and the Sands Expo and Convention Center, and had no plans to charge for parking. As more hotels and casinos chose to implement paid .....more

Fnac-Darty Merger: From Bidding Wars to Entity Integration
作者姓名:Wiboon Kittilaksanawong; Hanna Tayeb;
商品類型:Case (Pub Mat)商品編號:9B17M187
出版日期:2017/12/20內容長度:15 頁

In September 2015, Groupe Fnac (Fnac), a large French retail chain, announced it had acquired long-time competitor Darty Limited (Darty) in an effort to counter competition from online retailers, particularly American e-commerce giant Amazon.com, Inc. Fnac’s first offer had been declined, but Fnac and Darty negotiated and agreed on a new offer in November 2015. Unexpectedly, in March 2016, a South African-based retail holding company, Steinhoff International .....more

Bayer-Monsanto: The Challenges of a Mega Merger
作者姓名:Wiboon Kittilaksanawong; Gabrielle Gate;
商品類型:Case (Pub Mat)商品編號:9B17M182
出版日期:2017/12/15內容長度:16 頁

In September 2016, German-based Bayer AG (Bayer) and U.S.-based Monsanto Company (Monsanto) agreed to merge entities to create a global leader in agriculture. The combined entity would benefit from Monsanto’s expertise in seeds and traits, and from Bayer’s wide range of crop protection products. Bayer would acquire Monsanto for $128 per share, a high 44 per cent premium in an all-cash transaction. There were issues with the deal, which included antitrust .....more

Spanx Inc.: Growth Dilemma for a Shapewear Leader
作者姓名:Arpita Agnihotri; Saurabh Bhattacharya;
商品類型:Case (Pub Mat)商品編號:9B17M184
出版日期:2017/12/15內容長度:12 頁

Spanx Inc., founded in 2000, was a U.S. intimate apparel company that sold body shaping undergarments known as shapewear. Through word-of-mouth marketing by celebrities and consumers, Spanx achieved 2016 sales of US$400 million globally. However, Spanx’s leadership position was being threatened by a shift in consumer preferences, medical concerns over the dangers of compression wear, and competitors launching more comfortable products in the active .....more

India's Demonetization: Purging Black Money?
作者姓名:Tulsi Jayakumar;
商品類型:Case (Pub Mat)商品編號:9B17M179
出版日期:2017/11/29內容長度:17 頁

On November 8, 2016, the Indian prime minister announced that in an effort to counter corruption, black money, and counterfeiting, high-value currency notes of ?500 and ?1,000 denominations would be withdrawn from circulation. The currency to be removed in the demonetization exercise was worth ?15.4 trillion, or 86.9 per cent of the total value of currency in circulation. The old currency would be replaced with new ?500 and ?2,000 notes, but the transition .....more

Unlocking Value At Canadian Pacific: The Proxy Battle With Pershing Square
作者姓名:Stephen R. Foerster; W. Glenn Rowe; Chris Makuch;Ken Mark;
商品類型:Case (Pub Mat)商品編號:9B17N024
出版日期:2017/11/29內容長度:18 頁

A principal at the hedge fund GBR Capital needed to determine how best to vote her fund’s shares in the upcoming annual shareholders' meeting for Canadian Pacific (CP). For the previous decade, CP’s shares had underperformed compared to its key Canadian rival, Canadian National Railway (CN). The key difference appeared to be CN’s chief operating officer, who later became CN’s chief executive officer. He was able to cut costs, which boosted CN’s .....more

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