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Ratan Tata: Ethical Leadership
作者姓名:Ashok Dua; Sumita Rai;
商品類型:Case (Pub Mat)商品編號:9B17C017
出版日期:2017/04/28內容長度:14 頁

Ratan Tata began his journey with the Tata group on the shop floor of the Tata Iron and Steel Company Limited and eventually rose to become chairman of the Tata group—a conglomerate with operations in more than 80 countries across six continents. Known as a value-based, principled, and visionary leader, Ratan Tata helped the Tata group grow immensely over two decades of leadership. When he retired in 2012, he passed the leadership to a new chairman. .....more

Andrew Peller Limited: An Investment Opportunity
作者姓名:Melissa Jean;
商品類型:Case (Pub Mat)商品編號:9B17B010
出版日期:2017/04/27內容長度:7 頁

In early 2017, Andrew Peller Limited (APL), a producer and marketer of quality wines and Canada’s only publicly traded winemaker, presented an interesting opportunity for investors. If investors were looking to diversify their current holdings and were considering an investment in the food and beverage sector, would APL make a good investment? To help make this decision, potential investors needed to assess the organization’s past financial performance .....more

Tokyo Electron: The Competitive Consolidation and Antitrust Challenge
作者姓名:Wiboon Kittilaksanawong; Claire Andre;
商品類型:Case (Pub Mat)商品編號:9B17M059
出版日期:2017/04/26內容長度:15 頁

In September 2013, Tokyo Electron Limited announced a merger with Applied Materials Inc. The deal would place the new entity in the leader position in the highly consolidated global semiconductor manufacturing equipment industry, which counted Intel Corporation and Samsung Group as major customers. Due to antitrust issues, the deal was eventually cancelled. Shortly after, in October 2015, Lam Research Corporation announced a merger with KLA-Tencor .....more

Xiaomi: Entering International Markets
作者姓名:Miao Cui; Yan Zhao;Sitara Aziz;Mimi Xiao;
商品類型:Case (Pub Mat)商品編號:9B17M045
出版日期:2017/04/21內容長度:12 頁

After recognizing numerous opportunities in the global market, Xiaomi Technology Corporation Ltd. (Xiaomi), based in Beijing, charted its overseas market strategy in 2013. However, opportunities came with challenges, and during the internationalization process, Xiaomi encountered many problems. By 2016, after three years of hard work, Xiaomi had gained more experience than profits. Compared with Xiaomi’s domestic success, Xiaomi’s internationalization .....more

BYD’s Electric Vehicle Roadmap
作者姓名:Yan Gong; Qiong Zhu;
商品類型:Case (Pub Mat)商品編號:9B17M056
出版日期:2017/04/21內容長度:12 頁

BYD Company Limited (BYD), a Chinese firm that started as a battery manufacturer, produced its first gasoline-fuelled vehicle in 2005. In 2008, BYD then launched its first electric vehicles based on its advantages in battery technology and experience in low-cost research and development. The company expected to gain a strong presence in the automotive market with these electric vehicles; its goal was to secure its place as China’s largest auto manufacturer .....more

Volkswagen Emission Scandal: Reputation Recovery and Recall Strategy
作者姓名:Rachna Shah; Gaganpreet Singh; Sandeep Puri;
商品類型:Case (Pub Mat)商品編號:9B17M052
出版日期:2017/04/20內容長度:11 頁

In September 2015, the Volkswagen Group (VW) was in a state of flux. Its reputation was taking a severe beating in the auto industry and among consumers. The United States Environmental Protection Agency had accused the company of tampering with its EA 189 diesel engines to clear emissions tests. The engines, fitted with a “defeat device,” met the stringent emission levels and higher fuel efficiency standards set in the United States. The defeat device .....more

The Renault KWID: Disrupting India's Hatchback Market
作者姓名:Jones Mathew; Banasree Dey; Sandeep Puri;
商品類型:Case (Pub Mat)商品編號:9B17A023
出版日期:2017/04/20內容長度:11 頁

The Renault KWID was successfully launched in India in the entry-level car segment as a new competitor for the Maruti Suzuki Alto, the largest-selling passenger car in the country. By August 2016, the market leader’s market share had fallen to 40.6 per cent from 48.5 per cent earlier that year, while the Renault KWID gained a market share of about 19.8 per cent. Despite the KWID’s remarkable success, however, Renault’s strategy for the future needed .....more

Medibank Private Limited: The Initial Public Offering
作者姓名:Colette Southam; Barry Newell;Brianne Gardner;
商品類型:Case (Pub Mat)商品編號:9B17N009
出版日期:2017/04/20內容長度:13 頁

In November 2014, an intern at Top Dog Wealth Management in Brisbane, Australia, was assisting with a market evaluation and company evaluation for Medibank Private Limited (Medibank). The upcoming Medibank initial public offering (IPO) was set to be one of Australia’s largest and was expected to generate more than AU$4 billion from shareholders who were keen to own a piece of the country’s largest private health insurer. Because the intern was new .....more

Kaya Skin Clinic: Creating a Sustainable Competitive Advantage with Customers
作者姓名:Kareem Abdul Waheed; Vimi Jham;
商品類型:Case (Pub Mat)商品編號:9B17A022
出版日期:2017/04/17內容長度:9 頁

Kaya Skin Clinic (Kaya) was started in India in 2002. It expanded its operations to the Middle East in 2003. The company’s value proposition was to provide medical advice from a dermatologist, which formed the basis for product and service recommendations that would dramatically improve customers’ skin. The company had worked hard to position the Kaya brand through defined e-marketing and customer relationship management strategies; however, in 2015, .....more

Deregulating the Sale of Alcohol in Ontario
作者姓名:Neil Bendle; Ken Mark;
商品類型:Case (Pub Mat)商品編號:9B17A018
出版日期:2017/03/29內容長度:11 頁

Following a report by the Premier’s Advisory Council on Government Assets in 2015, the sale of beverage alcohol products in Ontario was deregulated: in 2016, 60 grocery stores were licensed to sell beer and cider to consumers. The intention was for up to 450 grocery stores to eventually sell beer and cider products, and for 300 of these stores to also sell wine. The move to deregulate the industry was contentious; the province generated substantial .....more

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