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Where Have You Been?: An Exercise To Assess Your Exposure To The Rest Of The World’s Peoples (2016)
作者姓名:Paul W. Beamish;
商品類型:Case (Library)商品編號:9B16M140
出版日期:2016/09/07內容長度:11 頁

This exercise assesses one’s exposure to the rest of the world’s peoples. A series of worksheets require the respondents to check off the number and names of countries they have visited and the corresponding percentage of world population which each country represents. By summing a group’s collective exposure to the world’s people, the result will inevitably be the recognition that together they have seen much, even if individually some have seen .....more

Fashion2Go: Just Another Fashion E-Tailer?
作者姓名:Aditya Kumar Banerjee; Rajesh Pillania;
商品類型:Case (Library)商品編號:9B15M127
出版日期:2016/02/26內容長度:11 頁

In 2014, as large investments poured into the e-commerce space in India, there was a general expectation that the online retail (e-tail) industry was heading toward a consolidation that would squeeze out smaller players. While e-tailers in India focused on following a marketplace model and developing a brand for their online market platforms, fashion2go created a product brand that targeted a very specific segment of young customers. Fashion2go was .....more

Domestic Violence in the NFL: Time for Real Change?
作者姓名:Cara C. Maurer; Kyle Trahair;
商品類型:Case (Library)商品編號:9B15C019
出版日期:2015/10/09內容長度:10 頁

This case describes the challenges faced by Jerry Richardson, the owner of the Carolina Panthers National Football League (NFL) team, following the arrest of one of the team’s star players on domestic violence charges. Domestic violence suddenly was a major issue in the NFL after a video became public depicting domestic violence by another famous NFL player. Richardson needs to decide how to deal with the Panther's star player. His considerations .....more

President's Choice Financial
作者姓名:Jeff Moretz; Chirag Surti;
商品類型:Case (Library)商品編號:9B15M002
出版日期:2015/06/24內容長度:10 頁

By the end of 2013, PC Financial remained one of the few successful no-frills banking providers in Canada. Since its founding in 1998, the company had grown into a significant competitor in consumer financial services with nearly three million customers and $644 million in revenue. The financial crisis of 2008 and the competitive situation in Canadian retail financial services had led to the acquisition and in some cases closure of several of its .....more

Arcelik Grows in Advanced and Emerging Economies
作者姓名:Saul Estrin; Klaus Meyer;
商品類型:Case (Library)商品編號:9B15M021
出版日期:2015/06/15內容長度:18 頁

Arcelik, a member of the Turkish Koc Group, had grown from a leading manufacturer of household appliances (also known as ‘white goods’) in Europe’s largest emerging economy to a substantive international player. Yet the company faced new challenges in strengthening its positions in advanced economies, exploiting its competitive advantages across a wider range of emerging economies and in raising the profitability of its international operations. In .....more

The Children's Place, Inc.: Challenges in a Post-Rana Plaza World
作者姓名:Ram Subramanian;
商品類型:Case (Library)商品編號:9B15M062
出版日期:2015/06/10內容長度:12 頁

The Children’s Place was a New Jersey-based specialty retailer of apparel and accessories for children up to age 12. Starting in fiscal 2013, the company was moving from a clearance-centre model, where it sold a variety of national brands, to a made-for-outlet model that emphasized its own brands. This was necessitated by intense price competition in its market. The new strategy involved developing, coordinating and controlling its own global apparel .....more

Tencent: The WeChat Red Envelope Initiative
作者姓名:Ning Su; Yulin Fang; Yukun Yang;
商品類型:Case (Library)商品編號:9B15M045
出版日期:2015/06/01內容長度:9 頁

Just before the celebration of the 2014 Chinese Lunar New Year, Tencent, the world's fourth largest Internet company, launched a mobile application for its popular WeChat platform: the Red Envelope. By clicking on a virtual red envelope icon, gifts of money could be sent to or received from friends and family to celebrate this special occasion. Combining a Chinese cultural tradition with modern social networks, this simple initiative soon became .....more

Malaysia Airlines: The Marketing Challenge after MH370 and MH17
作者姓名:Neeraj Pandey; Gaganpreet Singh;
商品類型:Case (Library)商品編號:9B15A028
出版日期:2015/06/01內容長度:14 頁

The chief executive officer of Malaysia Airlines (MAS) had the daunting task of sustaining a business that had suffered the tragic loss of two of its airliners in a span of just four months. Prior to this, a US$392 million loss, as well as the inability to compete with lower-cost carriers, had posed a great challenge to MAS. Management was planning to initiate a cost-cutting strategy to manage pricing and the competitive challenges of the aviation .....more

Kingfisher Airlines Ltd.: Debt Restructuring
作者姓名:Durga Prasad; Kulbir Singh; S. R. Vishwanath;
商品類型:Case (Library)商品編號:9B15N007
出版日期:2015/05/29內容長度:16 頁

Kingfisher Airlines, a leading airline company in India, had incurred substantial losses and its net worth had been eroded. This news was widely covered by Indian and international press. Analysts and media were of the opinion that Kingfisher needed equity infusion to steer it through the distress. Because of its financial difficulties, the company’s stock was trading at near historic lows and its equity value was, in fact, negative. Yet company management .....more

Starbucks Canada: The Mobile Payments Decision
作者姓名:Deborah Compeau; Cato Pastoll; Tyler Rochwerg; Brandon Vlaar;
商品類型:Case (Library)商品編號:9B15E002
出版日期:2015/05/26內容長度:12 頁

In December 2012, the management of Starbucks Canada, an autonomous subsidiary of the U.S.-based multinational coffeehouse chain, is trying to decide how best to implement mobile payments in its 1,350 locations across Canada. While the company has currently been using a mobile application to accept payments through its proprietary Starbucks Card, rival Tim Hortons has recently introduced a more advanced mobile payment solution. There are many new .....more

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