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Euro-Air (Revised) (En Francais)
作者姓名:Paul W. Beamish;
商品類型:Case (Gen Exp)商品編號:9B15MF029
出版日期:2017/12/14內容長度:7 頁

A North America-based representative of a major European airline has just received a letter from an unhappy customer detailing a very large number of service problems. A quick check had revealed that this premium-paying customer's complaints were all valid. A meeting is planned with the customer. Before this, the airline representative must decide (A) what to say in response, and (B) what, if any, compensation should be offered. Internally, there .....more

Cambridge Cooling Systems: Global Operations Strategy
作者姓名:P. Fraser Johnson; Ken Mark;
商品類型:Case (Gen Exp)商品編號:9B17D018
出版日期:2017/10/26內容長度:10 頁

The chief operating officer (CEO) at Cambridge Cooling Systems (CCS), an industrial cooling system manufacturer, has been asked for his recommendations on CCS’s plants in Canada and Mexico. The company has had a reversal in its strategic plan in the past year and is shifting from a focus on growth to looking for operating efficiencies. CCS’s global plants are running below full capacity, and opportunity exists to reduce costs through the consolidation .....more

Ergonomica Consulting and Solltram Hotels: An Ethical Dilemma
作者姓名:Christopher Williams;
商品類型:Case (Gen Exp)商品編號:9B17M153
出版日期:2017/10/20內容長度:14 頁

A senior manager at Ergonomica Consulting was under pressure to demonstrate to her client Solltram Hotels that the hotel's investment in LED lighting would provide a payback. Winning the client's buy-in would lead to an extension of the contract with the client, development of a new specialist practice area within Ergonomica Consulting, improvement of the manager’s chances of promotion, and the cementing of her reputation. However, at a critical .....more

BrightView Plumbing and Heating: A New Business Model
作者姓名:Kenneth Sousa;
商品類型:Case (Gen Exp)商品編號:9B17D012
出版日期:2017/08/17內容長度:8 頁

BrightView Plumbing and Heating (BrightView) was founded in 1997 to provide plumbing services for both residential and commercial customers. The founder's son joined the company in 2008 and implemented a new operational strategy. However, he soon discovered problems in the process and procedures. Although he was able to apply an effective system for warehousing products internally, by 2015, the day-to-day policies and operational activities were .....more

Mobile Blood Donor Clinic: A Discrete Event Simulation Model
作者姓名:Rasha Kashef; Felipe Rodrigues;
商品類型:Case (Gen Exp)商品編號:9B17E010
出版日期:2017/08/17內容長度:4 頁

While donating blood on campus, a management science graduate student noticed that the mobile blood donor clinic set up at his university’s community centre was a congested tandem queuing system. Finding one-and-one-half hours too long for donors to wait, the student considered how the process could be reduced by at least half an hour. He needed to devise a reasonably precise model to represent the donor flow in the clinic. Using either the mode or .....more

Buy or Rent: Living in Singapore
作者姓名:Ruth S.K. Tan; Zsuzsa R. Huszar; Weina Zhang;
商品類型:Case (Gen Exp)商品編號:9B17N013
出版日期:2017/07/31內容長度:8 頁

Mr. and Mrs. Wong and their three children had rented a condominium unit in Singapore for the past six years. During that time, they had been watching the property market with the objective of buying a home of their own. A larger unit in the same building finally became available for sale in June 2016. Coincidentally, their rental lease would expire soon after that date. If they decided to buy the larger unit, they would hold it for the next 10 years. .....more

Onnie Jewellers
作者姓名:P. Fraser Johnson; Larry Menor;
商品類型:Case (Gen Exp)商品編號:9B17D010
出版日期:2017/07/24內容長度:4 頁

In 2017, the owner of Onnie Jewellers in Leamington, Ontario, and her daughter were preparing for their annual summer promotion event. Held in mid-August, the invitation-only summer promotion event at the store had become hugely successful and very popular with Onnie’ Jewellers' clientele. The owner and her daughter were reviewing data from the previous year’s event and discussing potential changes that would improve the customer's shopping .....more

Fedore Cooperative: Effective Conflict Resolution and Decision Making
作者姓名:Claudia Sanchez Bajo; Jamie Campbell; Kaye Grant; Nora Russell;
商品類型:Case (Gen Exp)商品編號:9B17C026
出版日期:2017/07/20內容長度:12 頁

In December 2009, Fedore Cooperative (Fedore), a worker cooperative in a major city in Western Canada, was at a critical juncture. A general meeting comprising all members had been convened to resolve conflicts that had been brewing for some time and threatening the survival of the business. The members were inspired by the ideals of participation and equality, and had always made decisions based on consensus. Unfortunately, they had become deeply .....more

Suncrest Agribusiness Company: Optimizing Seed Production
作者姓名:Phillip Jones; Timothy Lowe; Saurabh Bansal;
商品類型:Case (Gen Exp)商品編號:9B17D009
出版日期:2017/06/28內容長度:9 頁

Suncrest Agribusiness Company (Suncrest), an agribusiness firm based in the Midwestern United States, was one of the largest seed manufacturers in the world. Seed corn (i.e., the seed that farmers purchased to grow corn in their fields) was the company’s largest business segment in the North American market; yet the seed corn market was subject to both demand and supply uncertainty. Farmers chose whether to grow corn or a different crop based on the .....more

Sunrise Power: Charting Growth in Unexplored Areas
作者姓名:Sanjeev Kumar Prasad;
商品類型:Case (Gen Exp)商品編號:9B17M093
出版日期:2017/06/26內容長度:14 頁

Sunrise Power, a first-generation mid-sized power and mining company in India, was considering geographical diversification in the African continent. While many African nations were rich in resources, they often lagged in economic indicators, and global companies hesitated to invest in infrastructure due to limited risk appetite. However, this left an opportunity for mid-sized firms such as Sunrise Power, so long as they could attain regulatory support .....more

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