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Passion Connect: Turning Passion Into Profit
作者姓名:Dominic Lim; Monique Tuin;
商品類型:Case (Field)商品編號:9B18M027
出版日期:2018/02/28內容長度:10 頁

In February 2017, the co-founders of Passion Connect were considering potential monetization strategies for their company. Passion Connect was an online platform based in Bangalore, India, that helped people identify, nurture, and live their passions. The company provided users with curated content, events, and connections related to their passions—from painting and music to travel and food. Passion Connect aimed to raise a Series A round of venture .....more

Birks: The Sparkle of a Cherished Brand
作者姓名:Robert Mackalski; Alfred Jaeger;Marc Ducusin;Phoebe Balshin;
商品類型:Case (Field)商品編號:9B18A014
出版日期:2018/02/23內容長度:16 頁

By 2016, Birks Group Inc. (Birks) had largely recovered from the 2008 financial crisis and was posting profits again. Birks was a high-end designer and manufacturer of Birks-branded jewellery and a mono-brand and multi-brand retailer of luxury jewellery and watches. It operated 29 retail outlets across Canada under its Maison Birks and Brinkhaus banners and 17 stores in two U.S. states (Florida and Georgia) under the Mayors banner. After restructuring .....more

Olympic Selection: Character, Competence, and Commitment
作者姓名:Mary M. Crossan; Ciaran McGovern;
商品類型:Case (Field)商品編號:9B17C030
出版日期:2018/02/22內容長度:10 頁

In the lead-up to the 2016 Rio Summer Olympics, the coach of the Canadian men’s volleyball team needed to make a final decision about the team’s composition. Although the core eight players had already been selected, the difficult decisions involved choosing the supporting cast of four players from a list of seven players being considered. His decision would directly impact the team's performance at the Olympics but would also leave an imprint .....more

Tashn.com: Developing Merchandising for a Competitive Advantage
作者姓名:Ritu Srivastava; Anupama Prashar; Punit Bhardwaj;
商品類型:Case (Field)商品編號:9B18A010
出版日期:2018/02/20內容長度:10 頁

In October 2016, the assistant director for buying and sourcing apparel at Tashn.com (Tashn) was examining his team's readiness for the upcoming End of Reason Sale, scheduled for January 3 to 5, 2017. The assistant director was contemplating a few crucial merchandising decisions: Was Tashn's merchandising plan effective? Was its buying model sustainable for large orders? Were the seller selection and evaluation processes efficient to ensure .....more

Belle Fleur: Buying an Existing Business or Starting Fresh
作者姓名:Atul Teckchandani; Jana Hammoud;
商品類型:Case (Field)商品編號:9B18M029
出版日期:2018/02/15內容長度:7 頁

In April 2017, a college student in California was graduating with a degree in business administration with a concentration in entrepreneurship. She had been a florist for the past six years and wished to pursue her dream of starting her own flower business. Her vision was to open a flower shop where all the arrangements were uniquely designed for each customer and no two arrangements were the same. Her current employers were trying to sell their .....more

A Situation Of Conflicting Interests: Proximity To Rail
作者姓名:Gerard Seijts; Thomas Watson;
商品類型:Case (Field)商品編號:9B18C005
出版日期:2018/02/15內容長度:11 頁

Calgary’s city manager sought to build stronger relationships with the community to attract development and retain investment in the city. He knew that implementing the Proximity Initiative guidelines, a collaborative effort between the Railway Association of Canada and the Federation of Canadian Municipalities, while intended to limit potential safety risks in the case of a derailment or volume release, would simultaneously limit urban development .....more

Allied Founders: Surviving Internationally
作者姓名:Gurudutt Nayak; Amol Dhaigude; Debmallya Chatterjee;
商品類型:Case (Field)商品編號:9B18E003
出版日期:2018/02/14內容長度:15 頁

On June 25, 2014, the director of marketing and development at Allied Founders Pvt. Ltd., a company that operated out of Belgaum in India, was analyzing various problems associated with his company’s management approach. The director was considering a change from the company’s system of breakdown maintenance to a new information system of preventive maintenance. While executing its first international export order, the company faced several challenges .....more

IOI’s Global Challenge: Moving Up The Palm Oil Value Chain
作者姓名:Marleen Dieleman;
商品類型:Case (Field)商品編號:9B18M028
出版日期:2018/02/12內容長度:12 頁

Malaysian palm oil company IOI Corporation Berhad (IOI) developed from a plantation company in Malaysia to become a vertically integrated manufacturing company with a range of higher value manufacturing businesses across Asia, Europe, and the United States. The rapid expansion into what the chief executive officer (CEO) called a “mini-multinational” placed greater demands on IOI and its leadership. The CEO had struggled to simultaneously achieve growth, .....more

Bartos Stainless Limited: Facing Turbulence
作者姓名:Sushant Kumar; Rohit Dwivedi;
商品類型:Case (Field)商品編號:9B18M023
出版日期:2018/02/06內容長度:16 頁

In September 2015, Bartos Stainless Limited, an Indian steel-producing company that emerged as a strong brand in the mid-2000s, was facing a series of internal and external challenges: challenges from frequent changes at the chief-executive-officer level, fluctuating metal prices, the global slowdown of the steel industry, increasing competition from imports, and diminished investor confidence. The managing director needed to address these challenges .....more

Magic Markers (A): Growing a Whiteboard Animation Company
作者姓名:Liliana Lopez Jimenez; Matthias A. Tietz;
商品類型:Case (Field)商品編號:9B18M024
出版日期:2018/02/06內容長度:10 頁

In 2013, two entrepreneurs founded Magic Markers, a whiteboard animation company in Bogota, Colombia, with the mission of gracefully explaining complex issues to interested audiences. The (A) case describes how the company experienced unanticipated growth after one of its videos went viral. The two founders faced several challenges and needed to quickly learn how to manage their growing business. Human resources issues proved to be particularly trying .....more

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